Content Marketing Specialist

Are you a creative storyteller passionate about crafting engaging content that builds brand love? Would you enjoy working closely with marketing, sales, and over 300 modern commerce experts to craft compelling content, build our brand, and drive business growth? We're seeking a Content Marketing Specialist to join our marketing team!

Who we are

Avensia is an innovative tech & knowledge company specialized in modern commerce. We offer our customers a combination of prize-winning digital commerce solutions and strategic guidance about how to adapt to modern consumer behavior and a digital future. Our customers range from well-known retail brands to large B2B companies and important players in the field of construction and food & beverage.

What you will be doing

In this role, you will create and manage content across multiple platforms, ensuring it aligns with marketing goals and maintains our brand voice. You'll optimize content for SEO through keyword research and improving rankings, while also ensuring consistency across visual and written communications. You’ll assist with PR efforts, creating press releases and managing media outreach. Collaboration will be key as you work with designers and team members to develop visuals like infographics and videos. Leveraging AI tools, you’ll streamline content creation, generate ideas, and improve efficiency. Lastly, you’ll analyze content performance to refine strategies and drive business growth.

Key Responsibilities:

1. Content Creation & Planning:

• Manage a comprehensive content calendar aligned with marketing strategies.
• Create high-quality content across platforms like blog, social, email and website.
• Develop whitepapers, case studies, and guides to strengthen thought leadership.
• Ensure smooth execution of webinars, coordinating with speakers and managing content flow.
• Conduct research on industry trends and target audiences.
• Collaborate with teams to source content ideas and maintain brand alignment.
• Repurpose existing content and leverage AI tools to scale content creation.

2. SEO Optimization:

• Develop content strategies that align with the overall keywords strategy.
• Implement On-Page SEO best practices to increase organic traffic.
• Conduct regular keyword research and optimize website content accordingly.
• Use tools like Google Analytics and SEMrush to monitor performance and refine strategies.
• Align SEO efforts with broader marketing campaigns.

3. Branding:

• Maintain brand voice, tone, and style across all channels.
• Ensure content aligns with the company's values and branding guidelines.
• Work with design and product teams to support brand initiatives and product launches.

4. Public Relations:

• Assist with PR efforts, writing press releases and managing media outreach.
• Identify PR opportunities and collaborate on campaigns to increase visibility.

5. Visual Assets:

• Collaborate with designers to create engaging visuals like infographics, videos, and presentations.
• Oversee the development of visual assets for content marketing campaigns.

Who are you?

You are an expert at crafting high-quality, engaging content in both English and Swedish, with a deep understanding of how to leverage B2B channels to maximize impact. You thrive in a collaborative environment, working cross-functionally with marketing, sales, design, and product teams to ensure brand consistency across all platforms.

Key strengths include:

• Strong Proficiency in SEO to ensure content is optimized to drive organic traffic and enhance visibility.
• Expertise in maintaining a cohesive brand voice across multiple communication channels.
• Solid understanding of PR strategies to boost brand visibility and manage media outreach effectively.

Your ability to handle multiple content projects while adhering to tight deadlines sets you apart. Experience in e-commerce or modern commerce industries is a valuable asset, as it enables you to tailor content strategies that resonate with today’s digital consumers. Familiarity with CMS platforms such as HubSpot and design tools like Canva is also beneficial in executing a wide range of content initiatives.

You also bring:

• Experience with AI tools to streamline content creation, generate insights, and automate tasks.
• A positive, driven, and self-motivated attitude, combined with a hands-on, can-do approach.
• Excellent communication skills, enabling you to build trust, facilitate teamwork, and inspire collaboration.
• Energetic, eager to learn, and always looking for new challenges, you are a team player with a passion for delivering results that drive business growth and brand engagement.

Join us at Avensia and turn your passion for storytelling into powerful content that drives growth, builds brand love, and shapes the future of modern commerce!

Location: Skåne

We thrive together

Among the best things here is our strong culture and the family feel in our global in-house teams. We always help and care for each other and share our knowledge to become smarter together. You can feel the energy and positive spirit that connects us as we push the boundaries and break status quo in our industry. You will thrive and succeed at Avensia if you are a true team player, helpful and humble, with a can-do attitude.

We love customer success

We are the architects behind our customers’ success stories. In our partnership, we set high standards for each other and truly understand the real problem to find the right solution. Our projects are challenging and complex, but we are committed and have our customers’ trust as the experts we are. Being part of their success and building solutions used by people around us makes us proud. As an Avensian you have a spark for what you do and bring your passion to the table to find the best solution that creates the most value.

We are the game changers

Finding the best solutions to complex challenges is our passion. Our work culture is empowering and fast-moving with endless opportunities. Our purpose and vision are clear to us, we are the sharpest minds and leaders in modern commerce. If you have a passion for problem-solving, are self-propelled and driven, this is the place to be. Your curiosity, positivity, and ability to adopt change will take you far.